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The adorable panda bear has been at the heart of the World Wildlife Fund's brand since 1961, reminding us of the victims of human poaching and greed. But now another species is suffering from a more indirect effect of greed, one that will eventually affect everyone on earth.

The polar bear population is projected to fall by one-third in the next 40 years. With the belief that this bear is the best canary in the coal mine of our time, advertising agency Grey London decided to give a voice to the voiceless and emphasize the bears' invisibility, by creating a "minimalist" logo—a white bear on white background. The agency also created a GIF showing the transition between the two creatures, and said it is willing to work on a rebrand free-of-charge if the WWF is interested.

Grey London

Feature 2

Despite featuring all kinds of dizzying new tech (a transparent display screen is even visible through its storefront window!), Google's pop-up store in New York has been missing a touch of the warm and the fuzzy. Just in time for the holidays, Google is rewarding early adopters of its Pixel phone, or those who are interested in it, by handing out adorable little sweaters designed to exclusively fit the device. Visitors are welcome to visit the store before 6pm up until December 23 to spin a prize wheel with a chance to win either a mini sweater, a full-sized human sweater, a cookie or—if they're really lucky—the Pixel phone itself. 

Google Pixel

Feature 3

As much as being a freelancer means saying yes to unusual projects, it also takes practice for freelancers of all types to become comfortable saying no to projects with unreasonably low budgets. Graphic designer Jessica Hische knows from experience that the internet is teeming with people expecting to get free work, and has made it the topic of her work, with a flowchart called "Should I Work For Free?" and now a new tool called "Client Email Helper" that helps you formulate polite, well-reasoned refusals to low payment.

The utility is designed to work for people in a variety of industries working for a variety of budgets, with color-coded text in the output emails reflecting the scenarios you choose. There are even letters for sticky freelance situations—for example, where there is no kill fee.

Edit these emails as you wish and stand up for your rights.

Jessica Hische

Lead Image: Cultural traditional masks global concept via Shutterstock

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